INSIDE THE UBC – ELBOW STRIKES
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Published on Apr 9, 2013
Mike Whitcraft (63) testing and passing his 2nd degree Brown Belt test, under Jim Graden, in the Joe Lewis Fighting System (JLFS). Mike represents what the UBC is all about. The UBC is designed to inspire people to continue striving to achieve new goals after the Ultimate Body Challenge 10-week course is finished. This is the reason we now have Level II programming and the ability to achieve a Black Belt in the Joe Lewis Fighting System under the guidance of one of Joe’s Top students. Mike Whitcrafts stats from when he first started the UBC, at Jim Graden’s Cardio Karate Center (now MA Fitness), 5 years ago and his statistics now after achieving his 2nd degree Brown Belt and finishing his third UBC.
Push ups - 7 27
Sit ups - 17 38
Flexibility 10.5 15
Could not run 5 years ago and now ran the 1.5 in under 18 minutes.
All are superior of off the charts for a man over 60, Great Job Mike!
I do not believe in giving away gloves and wraps when doing Internet coupon promotions. After doing this for a while and having success I find giving away gloves and wraps is a huge waist of money. It has had little to no affect on the success of my promotion. Nobody is buying the coupons for the gloves and wraps, they are buying it for the UBC and the kickboxing Classes. So when you give them away you are creating a huge unnecessary expense and eliminating another revenue stream. Selling gloves and wraps to the coupon customer.
I had someone in the industry say “this just shows the low quality of your program, making people barrow smelly used gloves”. But my argument is when you are dealing with this many people that are paying you so little, you need to get every dime. Plus you have to take into consideration the stress this many new students, all at once; can put on your classes and instructors.
For many people the purchase of the coupon is an impulse bye or a friend talked them into it. They take one class and walk out with your fourteen dollars, if you gave them gloves and wraps. I even know a couple of schools that gave them away with there promotion and had people coming in just to get the gloves and wraps and never took a class.
I will also argue that the majority of the people you sold coupons to are not going to reenroll no matter what you give them and that gloves and wraps have little to no impact on there decision. The only thing that really matters is how well they are treated when they walk in the door and weather or not the classes are fun, challenging and engaging.
I know immediacy the ones that are most likely to stick around and renew on a regular program. it’s the ones that come to the front desk and buy a pair of gloves. The students that take one or two classes and never show up again, should not walk out with a brand new pair of gloves and wraps that will sit in a closet and cost you your profits.
You also need to get the coupon students in the habit of buying from you from the beginning.
Because they have not technically bought from you yet, they purchased a coupon from one of the coupon sites, not from you. It could be as much as three months ago. So in addition to selling gloves we also offer low cost upgrades during their program.
We have Strength and Conditioning classes that is not a part of the coupon, so they can upgrade to for just $15 to include these classes during there four weeks. We also never let the program run out without offering some type of incentive to enroll in the next UBC start date or some other type of ongoing program.
We create a special deal for the coupon students that if the reenroll prior to their half waypoint of their program they get a discount or added time.
You also have to be careful about have often you are running these campaigns.
You need to understand that the coupons lower the value of your programming, period. There is just no way around it. This is why many restaurants have stopped using this type of marketing because people just wait for the next coupon to come out. Once someone get used to getting a meal at half price they really don’t want to pay full price the next time they come in.
If you are running a lot of Internet coupon of campaigns you will find that many people will just wait until they get another coupon before they come back. We try not to run more than a couple of coupon promotions a year.
The coupon deals are also great if your just getting started with your fitness program and want to fill your kickboxing classes
Set a number goal of active students and use the coupons to get you there and than back off and try and get you price per student up before you do it again.
Just remember, if you run to many of them you end up setting a low value on your programming.
And remember to have additional programming that is not included in the coupon, like the UBC, Strength & Conditioning or Level II programming. This way you have justification for charging more once the coupon runs out and gives the incentive for the student not to just wait for another coupon.
I hope the information I have given you is helpful. We have had great success with these types of promotions in building our New MA Fitness Studio.
I do have some additional tips and a couple must do’s, like what the subject matter must say when doing these promotions. If you would like me to help you with you promotion just call me at 727-418-4882 or email me at Jimgraden@yahoo.com and set a FREE personal consultations at no cost. I will be more than willing to help you get the most out of your marketing for your martial arts fitness program.
I have been using the Internet coupon companies for some time now. I believe they can be one of the most effective ways to market both the Ultimate Body Challenge (UBC) program and your Kickboxing classes. There are few things I think you need to know about this type of marketing, and how to use it in the most effective manner.
Pricing, what the client gets, and how often you run this type of promotion are all important when setting up this type of marketing.
You might ask “Why do I have to use it just for my fitness programming? Why not my Martial Arts Classes also?” The reason is that the coupon companies have had limited success offering coupons for martial arts classes, and great success for UBC styled programs and kickboxing in general.
Kickboxing is the most searched keyword in all of martial arts, even more than tae kwon do, karate, and the term martial arts. The reason is that kickboxing has become a fitness activity and you have the fitness market seeking it out. That is why the coupon companies are so willing to promote kickboxing or the UBC 10-Week Course, but is less likely to promote martial arts classes, at least not in my area.
- Pricing – You have to give a great deal to run one these campaigns. The coupon companies want you to give at least a 50% discount, if not more. The coupon companies know what sells, and they make their money by keeping fifty percent of what is sold. You then should get the other fifty percent. The more they sell, the more money you and the coupon company make. They will also help design the promotion. Work closely with them, they do know what works, but you need to have the final say on how your program is presented.
- You also need to understand the importance of what you are offering for the coupon. You have to look at it as an introduction to your fitness program. Then, have systems in place that encourage them to start buying from you immediately upon coming into your facility. Offer a renewal deal and programming that makes them want more than what the coupon offers.
So, lets say you put together a deal for $29 for four weeks of kickboxing. You had a good response and sold 100 coupons. The company gets $14.50 and you should get $14.50. That is how both Groupon and Living Social work.
You would receive a check from the coupon company for approximately $1,400, give or take some cancellations or last minute purchases. Sounds like a great deal right? They are paying you to promote your facility. Now, let’s say part of the deal is that you supply gloves and wraps. Say good-bye to your $1,450, because it is going to go to the cost of the gloves and wraps.
Next post Part 2 Internet Coupons
Jim Graden will Create a Program Just For You!
KICKBOXING – MARTIAL ARTS – SELF DEFENSE
“I will get your mind engage in your training. Get your mind engaged and the body will follow!”
About Jim Graden:
* FIve time member of the the World Champion United States Karate Team
* Silver Medalist in two World Championships, London ‘85, Munich ‘87
* Won WAKO Professional World Kickboxing Title, Polermo, Sicily 1991
* 7th Degree Master Rank Under the Legendary Joe Lewis
* Developer of Cardio Karate and Certified over 6000 Instructors
* Creator of the Ultimate Body Challenge (UBC)
* Co-Owner of MA Fitness, Seminole, Florida
* Featured on the Cover of Martial Pro magazine, Black Belt and Inside Tae Kwon Do
FOR INFORMATION ON TRAINING WITH JIM GRADEN PLEASE CALL 727-418-4882 OR EMAIL JIM AT JIMGRADEN@YAHOO.COM
This is great stuff Barnard Hopkins talking about his fight strategy and how he beat, pressure fighter and World Champion, Tavoris Cloud. You can say what you want about Bernard Hopkins, and I know he rubs a lot of people the wrong way, but… to be able to not only fight at 48, but to win a Legitimate World Boxing title, he has got to be one of the greatest of all time.
He has to be as strict you can get on his training, diet and just taking care of his body. He does not drink or smoke and I guarantee he is up early and in bed early every night. He is living an Incredible disciplined life. You may ask how do I know that? because I take care of my body, I train hard and I have a very good diet and there is no way at 49 my body would be able to withstand the pounding of being a professional fighter. That is one of the many reason why Barnard Hopkins is one of my true hero’s in sports.
MA Fitness – Martial Arts Fitness for being named one of Member Solutions Top Performing Businesses for 2012. Co-Owned by Jim Graden and Dave Stickler, MA Fitness had over 75% growth in both students and revenue in 2012.”My partner, Dave, a past student and instructor for the Ultimate Body Challenge, deserves a lot of credit for the success. He is a smart businessman that was willing to invest his time, money and ideas into our joint venture.”
World Kickboxing Champion and creator of the Ultimate Body Challenge (UBC), Jim Graden, teaches you how to punch with power during your UBC fitness kickboxing class by adding weight shifting to your punches.