Have you ever used one of the coupon marketing programs like Groupon or Living Social? If so, did you do it yourself, or did you use another organization like ilovekickboxing?
If you are paying someone else to create your Groupon or Living Social marketing campaign, you are, most likely, giving up a large amount of revenue and creating unnecessary expenses. You can easily do the deal yourself, and receive 50% of the revenue generated from the sale of the coupon. The online coupon company’s standard deal is that they get fifty percent of the revenue, and the service provider gets the other fifty percent. You do not need a middleman to get this done.
I have seen organizations promote that they have an exclusive agreement with Groupon. I do not believe that there are any exclusive product providers for a specific area. You can check in your area to see if anyone has an exclusive, but I highly doubt it.
Some of the organizations that set up the campaigns for you not only take all of your money for the coupon deal, but also require you to give gloves away when they start. There is no reason to give gloves away. If you give a good enough deal with your coupon, they will not expect gloves. You need to have used gloves that people can borrow. This way the people that try a class once or twice, and never show up a again, have no direct out of pocket expense to you. The people that like your classes will buy a pair of gloves from you. The bottom line is that you can do this yourself, and make a lot more money doing so.
Next week’s topic is “How to create an internet coupon campaign.”
